The search engine imposes its monopoly, with more than half of online advertising, compared with Yahoo!, Or less than 10%.

Google controls 57% of the market for servers ads, through the companies DoubleClick and AdSense, placing Yahoo! in a distant second with only a 9.7% market share.

A study of Attributor has highlighted the dominance of the Internet giant, which also control the online search market, has almost no competitors in the field of advertising.

DoubleClick and AdSense trapping 31% and 26% respectively of unique users, which makes a total of 1,700 million and 1,400 million Internet users. Yahoo and Microsoft, for its part, achieved 556 million and 220 million users each. In addition, DoubleClick prevails among the websites of over one million users, three times more than Yahoo!, And AdSense is positioned as a leader in Web pages with less traffic, with an advantage of up to seven times higher than ValueClick. In this sense, the sum of Google, DoubleClick and AdSense account for 98% of the sector.

As indicated Subías Miguel Perez, president of the Association of Internet Users, in statements which EP, the Google domain is "worrying." "Monopolies are not good in general and, in this case, Google handles advertising, while seeking to know what the Internet."

Perez recalled that the EU is not obstructed so that Google might be made with DoubleClick, despite controlling AdSense, but said that "the position of the Internet is conducive to competition, Europe will remain outstanding."

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